Words used in the vanity URL add weight to your cause or school’s profile page, and boost it higher in Google and Yahoo! search rankings. Therefore, your URL should always reflect your cause or school’s name.

For local chapters of your organization, it is recommended to include the city or state to differentiate your chapter from other local chapters.

Keep the URL short and easy to memorize, especially if you are going to publish it in print. Longer URLs are more difficult to remember and prone to typos.

Do not use trademarked or registered brands for which you do not own the trademark or registered mark.

Do not use racial, sexual, or discriminatory words. Read all guidelines for creating vanity URLs.