|EMTAH: Making OneCause the center of their social media fundraising strategy|
Editor’s note: Champion Mary Helen R., associate executive director for Educational Mentoring Through the Arts & Humanities (EMTAH), explains how OneCause is a “no brainer” and will be the center of their social media fundraising strategy during these hard economic times.
> Question: Why did EMTAH join OneCause?
Answer: As EMTAH’s first component of a new social media fundraising strategy, OneCause looked like a “no brainer” as the economy continued to weaken. My initial experience (a webinar introduction) with OneCause was so good– not only were the presenters very professional and knowledgeable, it was evident that OneCause had an integrated platform based on a lot of experience and fine tuning. A strong, integration foundation is a main reason for EMTAH’s success, and something we admire and look for in a partner.
> Question: Besides OneCause, what other fundraising methods do you use? How does OneCause compare to these methods?
Answer: Our primary tool currently is events and individual requests. Although the agency is 15 years old, we are “new in town”, so we are just developing our base of supporters here. We are also just beginning to move into the world of social media. I eventually see OneCause as a central focus for our community although I must admit I’m not “there” yet with how to do it – as I said, we are just now turning our attention in that direction. If OneCause could develop an event registration capability that would increase its usefulness to EMTAH.
> Question: How will you use the contributions? Are you working toward a specific fundraising goal?
Answer: EMTAH offers scholarships for kids who are unable to pay full fare (often the kids who need our services the most – we have some fabulous success stories!), and the contributions go towards that.
> Question: What are your biggest challenges in raising awareness about EMTAH?
Answer: Getting people’s attention in today’s busy world, with so many causes vying for their attention.
> Question: What resources do you use to get more people to support EMTAH through OneCause?
Answer: Currently we are just riding on the initial mailings OneCause sent out. Unfortunately, EMTAH was brand new to the area when the mailings started – in a few months we’ll have a much larger group of true supporters, and I’d like to go at it again and then personally develop their participation as well through EMTAH generated emails.
> Question: What do you and your Supporters like most about OneCause?
Answer: The idea that they can give to EMTAH while doing what they would do anyway. It feels good to them.
> Question: During these hard financial times, what advice can you offer to other OneCause Champions and Supporters?
Answer: Well, I would have to include myself on the receiving end of my advice, as we’re just starting to do this – cultivate the champions and supporters by getting their feedback on it and sending out your own reminders, so it stays personal.
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